Kutol brings years of industry experience to contract manufacturing of private label hand soaps, hand sanitizers and specialty skin care products for our customers – tailoring solutions to meet their hand hygiene needs.
Private branding is a standard practice in many industries, and for good reason – it’s a market worth billions of dollars and growing rapidly. But what actually IS private labeling, and what would a private branded skin care solution for your business even look like?
What is a Private Label?
A private label is a product that is manufactured for a specific retailer and sold under the name of that retailer to compete with name brand products. This is also known as a “private brand” or a “store brand.”
Private branded goods are typically created by a third-party manufacturer to meet the specific requirements of the retailer. Popular private labels include Kirkland Signature (Costco), Great Value (Walmart) and Private Selection (Kroger).
The Importance of Private Label Products
Private label goods have always been a great alternative to name brand goods for consumers looking to save some money at the store. However, as the global economy takes a downturn, private labels have become more prominent than ever, and consumers are changing their buying habits to reflect this economic downturn.
With slight inflation, 35% of consumers responded that they would purchase more store brand products and with significant inflation, 40% would purchase more store brand products. When consumers plan on changing their spending habits, private labels are one of the first places they look to save money.
Not only are private labels more cost-effective for consumers but they can also be quite profitable for businesses. In the first quarter of 2021, Target saw its private label brand’s sales grow 36%. In 2021, Kroger reported record sales of $26.2 billion for its private label brands, an increase of 13.6% over the previous year.
How Does this Apply to Commercial Hand Soap?
The commercial hand soap and hand sanitizer industry is a major part of this rapid growth. The global skin care market is thriving and is expected to reach $189.3 billion by 2025. Commercial skin care has seen a meteoric rise in recent years due to social media increasing young people’s interest in the topic. What was once an industry whose main demographic was adults has now expanded to all age groups.
Due to this widening demographic, consumers not only want the highest quality hand soap and hand sanitizer products, but also want to know that the products they are using are contributing to sustainability within their communities as well as the world. Cost-effectiveness and the option to pick a sustainable product are two major factors in why private label skin care is becoming a much more popular pick for consumers and companies alike.
Kutol Sets Your Private Label Hand Soap and Skincare Line Up for Success
Kutol not only has a wide selection of private label hand soap, sanitizer and skincare products, but we can custom make formulas to specifically meet your brand’s needs.
Kutol has the ability to manufacture batches anywhere from 300 to 4,000 gallons, packaging configurations from 2 ounces to full tanker, tube filling as well as labeling and silk screen printing.
Our experienced marketing team can aid in creating a unique package and label design that best represents the private label you want. With over 100 years of experience, Kutol has the expertise and knowledge to create superior private label hand soap, hand sanitizer and specialty skin care products to help retailers compete in the market today.
Contact us today to learn more about our private label skin care and contract soap manufacturing options. Let us help you obtain a piece of that $189 billion pie!